where there's tension there's possibility.
where there's tension there's possibility.
CUE works with impact organizations on big-picture strategic positioning to reframe or amplify current approaches.
Where there’s tension, there’s possibility.
QUICK QUESTION:
What possibilities emerge from challenges when you constantly ask “What if?” in response to your positioning…
Most positioning advice treats the challenge as something to solve.
But WHAT IF the challenge is an entrance to a new perspective that could completely shift the impact your your business has on the world?
CUES FOR CLARITY.
CUES™ Framework is a four-part strategy used to navigate us through the strategic positioning process.
UNIFY
We unify the challenge with who it affects, and patterns between the two.
EXECUTE
We execute on clear positioning that either reshapes or amplifies your current impact.
SCALE
We scale your positioning across all your channels.
CONTEXT
We dive into context — your whole story, not just the “why” behind your business.